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We worked with the owners of the 110 Grill chain to develop a new brand as they expanded into Florida. The client’s vision was to have a new look that was open, airy, light, and sophisticated with some greenery, dynamic lighting, and a nod to nautical elements. The atmosphere we developed for the Oar & Iron restaurants is a fusion inspired by Surf & Turf, Land & Sea, Wood & Steel, and Industry & Luxury, all with our spin and subtlety. The refined & the raw elements work together to create a third element; an atmosphere that we hope creates an inviting and exciting environment for the Florida patrons.
